LAMAR, KENDRICK – Untitled Unmastered.
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"These numbers are packed with more information and moods than the 35-minute running time suggests. On "untitled 01" he dons his robes as God's servant, talking to the Supreme Being: "[You] told me to use my vocals to save mankind for you/ [Don't] say I didn't try for you, say I didn't ride for you, or tithe for you, or push the club to the side for you." (If the song's subtitles are indeed dates of conception, this one—"8.19.2014."—suggests that Kendrick was having conversations with God about the course of his album a full seven months before TPAB actually arrived.) In execution, untitled unmastered. is a complete inversion of Kanye West's recent The Life of Pablo—it's a small and quiet statement from an artist with little to prove at this moment. Its author tempts deeper reading, but his choices and the lack of entry points—no directional song titles, no grand proclamations, no promotion—leaving nothing to deal with but the music. As with TPAB, untitled unmastered. demands to be approached on its own terms, even when you don't know what those terms are. You can't say he didn't try for you, ride for you, or push the club to the side for you."
- Pitchfork